We use Wigrum as our primary typeface. This is a modern sans-serif that works well for both digital and print use. It's easy to read and the characteristics of letter shapes and angles harmonize with our icons and illustrations.
Usage
We use Wigrum in the following weights: Regular, Italic, Medium, Medium Italic, Bold, Bold Italic, Black and Black Italic.
Typographic hierarchy
We use the following principles to ensure maximum readability and visual hierarchy. As a rule of thumb the line height should be set 120 - 140%, depending on context and amount of text.
Headlines
All headlines are set in Black Italic. Level 1 is always in uppercase.
Subheadings
Subheadings should always be 45 - 55% of previous headline level size.
Paragraphs
Paragraphs should be 20 - 30% of heading size.
Downloads
All font files must be licensed before usage. Please contact Ada for access.